The Ultimate Guide For Getting to Initial Traction

Written by Jason Lemkin

Includes case studies from the founders of Box, Slack, Trello, New Relic, Hubspot and more!

Free advice you can apply to all functions in your startup

What You'll Find Inside

The full cycle of pre-launch to hitting initial traction with your product.  


✅ Why you shouldn't launch unless you've got the dream team

✅  A commitment test for your co-founders

Launch Strategy

✅ Why you have to give it 24 months at least

✅  How to enter a crowded market

Launch to Traction

✅ You've got 10 customers, now what?

✅  How to know when you're at initial traction + what to do from here. 

Meet the Author

Jason Lemkin is a 4x SaaS Startup Founder & the current CEO at SaaStr. 

He most recently co-founded EchoSign, which was later acquired by Adobe, grew total business from $0 to $50,000,000 in ARR. He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

He is also a hyper-founder centric VC with $90m to invest in the top SaaS founders, see He’s been the first or very early investor in many leading enterprise/SaaS start-ups, including Algolia, Automile, Talkdesk, Parklet, Greenhouse, Mixmax, Pipedrive, Rainforest QA, Logikcull, SalesLoft, Teamable, Gorgias, Mapistry, and more.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

Get from $0 to $100 Million in ARR

with less stress and more success.

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