The full cycle of pre-launch to hitting initial traction with your product.
✅ Why you have to give it 24 months at least
✅ How to enter a crowded market
✅ You've got 10 customers, now what?
✅ How to know when you're at initial traction + what to do from here.
Meet the Author
Jason Lemkin is a 4x SaaS Startup Founder & the current CEO at SaaStr.
He most recently co-founded EchoSign, which was later acquired by Adobe, grew total business from $0 to $50,000,000 in ARR. He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.
He is also a hyper-founder centric VC with $90m to invest in the top SaaS founders, see SaaStrFund.com. He’s been the first or very early investor in many leading enterprise/SaaS start-ups, including Algolia, Automile, Talkdesk, Parklet, Greenhouse, Mixmax, Pipedrive, Rainforest QA, Logikcull, SalesLoft, Teamable, Gorgias, Mapistry, and more.
Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.